Balancing Financial Stability With Resident Security Can Change the Trajectory of Aging

As long-term care costs rise and people live longer, senior living operators must think more strategically about balancing financial sustainability with resident security, according to one provider. 

One of the biggest fears families face when considering assisted living is what happens when the money runs out. That uncertainty can lead to difficult transitions, added stress or even displacement.

But Connecticut-based Masonicare said its model is fundamentally different, offering “thoughtfully priced” senior living options to provide quality housing at multiple price points. President and CEO JP Venoit told McKnight’s Senior Living that its price structure means aligning cost with real values — not just amenities on a brochure — and addresses both the emotional and financial realities of aging...READ MORE.