There is an old Chinese curse: May you live in interesting times. Well, between fiscal cliffs, the Affordable Care Act, Accountable Care Organizations, Medicare and Medicaid cuts, mandates, mergers, acquisitions and so forth, one can certainly describe the healthcare environment as very interesting!
Masonicare, of course, is smack in the middle of these forces. As an organization, we work hard to anticipate and adapt to change. It is a credit to our boards, management team and indeed all employees that we are able to weather these storms so well. Our 2012 Annual Report is proof positive of that. The fact that Standard & Poor’s recently confirmed our credit rating is also an accomplishment in these times, and demand for our services remains very high and our patient and resident satisfaction scores are well above the norm.
You may have seen our new advertising campaign. It features several of our patients and residents who are joined by the theme “Masonicare – here for me.” In order to back that claim up, we have to – and will continue to – adapt to the changing world we live in.
Expanding our home and community-based services (home health care, private duty live-ins, adult day programs, and hospice care) is a good example of how we are changing to insure we will be here should you need us.
I had the good fortune to hear Archbishop Desmond Tutu, a Nobel Peace Prize recipient, speak at the LeadingAge Annual Conference a few months ago. He stated so insightfully that “the clock of life is wound but once.” We need to make the best of every moment. Each of us needs to be the best person we can be. With your help, we will strive to do that, expanding the world of possibilities for the seniors we are privileged to serve today and whom we want to serve tomorrow.